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Greedy Trial Lawyer

The Hospital Sales Force - Admitting Doctors

August 16, 2007

By Greedy Trial Lawyer

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Category: Gaming The System

When health care in America is viewed from the perspective of a particular hospital a purely capitalistic goal and driving purpose is revealed. Take a look at this just-released analysis of hospitals:

Hospital Check-Up Report 2007

Physician Perspectives on American Hospitals

The 2007 Hospital Check-Up Report--Physician Perspectives on American Hospitals examines the experiences of more than 21,000 physicians at 224 hospitals across the nation in 2006. The report provides physician perspectives on hospitals across the country. In addition to the key role physicians play in providing care and making treatment decisions, physician admission and referral patterns drive the financial health of the hospital, making physicians critical to business operations as well.

In order to increase the growth of the hospital, administrators must convince low-admitting and low-referring physicians to utilize the hospital more frequently.

Press Ganey Associates, Inc.

What we have here, in the center of the health care delivery system that is already by far the most costly in the civilized world, is one of the most costly engines of that system being told the growth of the hospital is of primary importance. Worse, that doctors need to be conscripted into greater utilization of hospital beds and services.

Memo to hospital administrators: Why not just institute a contest to see which doctors in each specialty can admit the most patients in a month? Or, who can pack the operating room? That should do the trick (if the prize is a free trip to Aspen). Even low-admitting and low-referring physicians have to ski somewhere.

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