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Category: Ho Hum

This is shocking news. A study shows that drug companies emphasize the benefits of their products and not the risks.

Drug Ads Aimed At Cancer Patients Difficult To Read, Make More Appeals To Effectiveness Than Safety

Oncology drug advertisements that ran in patient-focused cancer magazines presented the drugs' benefits differently -- earlier in the advertisement text and in larger type size -- than their side effects or risks, according to an analysis by researchers at Dana-Farber Cancer Institute in Boston. The findings will be presented the American Society of Clinical Oncology's annual meeting in Atlanta.

The advertisements were found to be difficult to read overall, but the text outlining the benefits had the highest readability score. Information about the drugs' benefits, on average, appeared in the top third of the advertisement text, while descriptions of side effects and risks typically ran in the bottom third. Also, the largest type size of the text explaining the benefits was about twice as large as the largest text outlining side effects and risks. Interestingly, the amount of text devoted to benefits versus risks and side effects was roughly the same.

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