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Greedy Trial Lawyer

Best Lawyers Not To Be Found In New Jersey

November 18, 2006

By Greedy Trial Lawyer

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Category: News Defused

New Jersey is doing its best to assure its citizens mediocre (or worse) legal representation. Law.com reports on New Jersey's fight to reserve best and super for Best Buy and Super Market.

New Jersey Backs Super/Best Lawyer Ad Ban but Hints at Flexibility in Application

New Jersey's attorney general says the state's high court would be right if it stood firm, though there's some wiggle room, on a ban on advertising linked to The Best Lawyers in America and Super Lawyers.

Ads touting a lawyer's selection as "best" or "super" are inherently misleading, aren't protected by the First Amendment and fall afoul of New Jersey's Rules of Professional Conduct, the attorney general's office says in a brief filed on Wednesday.

At the same time, the office conceded that Best Lawyer or Super Lawyer ads that included disclaimers have been approved by ethics regulators in Arizona, Florida and Philadelphia. New Jersey could take the same tack, the brief says.

...the state lawyers brushed aside, as irrelevant, assertions by Super Lawyers and Best Lawyers that the plaudits are based on objective and reasonable criteria that do, indeed, identify lawyers who are worthy of being called "best" or "super."

"Simply stated, the methodology does not matter because the labels that the publishers confer on those attorneys who are selected to be included on their respective lists -- namely the labels 'super' and 'best' -- are labels that are inherently misleading," the brief says.

I am starting a lawyer ranking service for New Jersey. Not Too Bad Lawyers will be announcing its qualified firms as soon as we can get word to them through their answering machines.

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Comments

What's truly astounding is that the various state bars rarely go after real offenders and bring charges. Insted, they take the dues money that they collect and spend it on meetings trying to "protect the public" with silly restrictions. Here's a question that usually stops the state bars in their tracks: can you show us the list of citizen complaints about lawyer ads? Truth is, there are few.

Posted by: Ben Glass at November 19, 2006 09:59 PM

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