Greedy Trial Lawyer
Has Starbucks Lost Its Mojo?
Category: News Defused
The purity and goodness of the Starbucks experience has always been the dedication to the coffee and its natural accompaniments. Now, the accompaniments have broadened to include music CD's. Will the experience next include movie trailers for the Captain Starbucks Trilogy of science fiction flicks?
Starbucks' Music Label Releases First CD
SEATTLE -- Caffeine junkies who go to Starbucks for their daily fix will get a nonstop dose of Paul McCartney's "Memory Almost Full" on Tuesday as the coffee company's new record label releases its first CD.Starbucks Corp. estimates that some 6 million people will be among the first to hear the new album as they line up for their lattes in more than 10,000 stores in 29 countries, where it will be playing on continuous loop throughout the day.
It's a tactic most retailers would not likely attempt "probably for no other reason than not wanting to drive their workers insane," quipped Mike McGuire, a media analyst for Gartner Inc.
Still, McGuire said Starbucks has proved to be adept at selling music and thinks it's smart for the company to tap into its vast customer base.
"Let's face it. The energy has kind of gone out of the CD store launch," McGuire said, "so you've got to go where (consumers) are, which is typically buying coffee at a Starbucks."
Trackback Pings
TrackBack URL for this entry:
http://www.greedytriallawyer.com/admin/mt-tb.cgi/531