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Greedy Trial Lawyer

TV For ED May Be Just A Click Away

May 21, 2007

By Greedy Trial Lawyer

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Category: Right On!

Narrow-casting, which has already fathered hundreds of cable TV networks focusing on smaller and smaller subjects, may now produce an entire channel exclusively for drug commercials. I would support the idea if it means I will never have to see another toe fungus spot.

Big Pharma TV?

Four of the world's biggest pharmaceutical companies are proposing to launch a television station to tell the public about their drugs, amid strenuous lobbying across Europe by the industry for an end to restrictions aimed at protecting patients.

Big Pharma TV would be a dedicated interactive digital channel funded by the industry with health news and features but, at its heart, would be detailed information from drug companies about their medicines.

A 10-minute pilot DVD, seen by The Guardian, featured a white-coated doctor discussing breast cancer and a woman patient who reassured viewers that "there are many new treatments available".

Under the proposals, viewers could use their remote control to click on treatment options and read what manufacturers have to say about the latest branded breast cancer drugs.

Source: Pharmagossip

I would also endorse an entire channel of lawyer commercials if I would not have to endure them 24/7 on all the other channels.

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