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Category: Seeing Clearly Now

If your doctor is classified as a heavy prescriber it is likely 25 drug company representatives a week drop in for a chat bearing gifts. What does this mean for you? Even more pills are prescribed and your waiting time gets longer.

What drug rep visits cost you

Nationwide, there are an estimated 90,000 to 100,000 reps; each calls on eight to 10 physician offices a day. Some practices may get only two to four visits a week. However, in 2005 and 2006, primary care physicians deemed as "heavy prescribers" were called on by an average of 29 reps a week, according to Health Strategies Group, a research firm that tracks the pharmaceutical industry.

How those visits break down hints at the possible strain on physician practice: In 2005, 85 percent were drop-ins, 5 percent were appointments, and 10 percent were lunch dates.

From Medical Economics

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