Greedy Trial Lawyer
A New Lawyer Website Or Comedy Act?
Category: Why Didn't I Think Of That?
Twice in the past few days I have read about brick walls, not usually a hot topic. One reference to brick walls was in articles regarding the hungry i, a legendary San Francisco comedy club which apparently pioneered the use of the brick wall as a backdrop for comedians. Then, I read the posting below which expressed puzzlement over the use of the brick wall approach to lawyer marketing.
Lawyer Marketing Site Hits Brick Wall
Would someone hire a lawyer based on an ad pasted to a wall? What about a digital ad pasted to a virtual wall on the Web? In either case, the answer seems obvious to me. Thus, I do not understand why any lawyer would shell out good money to purchase advertising space on the new Web site, The Lawyers Wall. Set to launch Aug. 1, the site consists of five "walls" -- the front wall, west wall, east wall, north wall and south wall. Each wall is a Web page criss-crossed with a grid. Each empty square on the grid is 20 x 20 pixels (or 400 pixels) and represents available wall space that you can purchase to post your ad.But what you end up with, assuming some of this space gets sold, is your ad stuck in among other lawyers' ads on this virtual wall. Unless you buy a huge space, your ad would be just one of the crowd. Since the point of marketing is to make yourself stand out from the crowd, this site makes no sense to me. On top of that, I don't see anything here to draw traffic. Why would a consumer come to this site in the first place?
From Robert Amgrogi's Lawsites
Is it possible The Lawyers Wall is a tongue-in-cheek, subliminal message about the mentality of any lawyer who would choose to post an ad on a wall papered with other attorney ads? Are the posters merely a running joke?
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Comments
Thanks for the amusing review... all publicity is appreciated. You can read my post on this post at: http://lawyerswall.com/blog
Meanwhile I make the same offer to GTL as I did to Ambrogi for some complimentary space on the wall to prove or disprove any theories. Talk is cheap (unless it's billable).
Jeffrey D Brown
Founder & Publisher
The Lawyers Wall
Posted by: Jeffrey D Brown at August 1, 2007 01:07 PM