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Greedy Trial Lawyer

Suggesting My Way To The Really Big Claims

June 16, 2007

By Greedy Trial Lawyer

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Category: Why Didn't I Think Of That?

The power of suggestion is one skill I have never honed. However, as a personal injury trial attorney I have used it to the detriment of my clients. That is the suspicion of JAMES M. BECK and MARK HERRMANN at Drug and Device Law.

BECK/HERRMANN are onto something very promising for my law practice.

How Lawyers' Ads Hurt Patients

Yes, lawyer ads may cause patients to stop taking medications that they need. But we think plaintiffs' lawyers also sometimes actually cause their clients to suffer pain.

We're thinking about cases where plaintiffs' lawyers suggest to their clients that they may be in pain:

Did you receive breast implants? They can cause your joints to ache. Do your joints ache?

Were pedicle screws used in your spinal fusion surgery? They can cause people's backs to hurt. Does your back hurt?

We're big believers in the power of suggestion.

We suspect -- although we can't prove it -- that many people read lawyers' ads disparaging a certain medical treatment, visit lawyers, and then legitimately become convinced (through the power of suggestion) that they're ill.

My advertising and interviewing have been woefully inefficient at developing the really big cases that are out there among the suggestibles in our society. Henceforth I will be disparaging the conduct of only extremely well-insured or mega-rich corporations (such as, Coca Cola or Microsoft) and asking only about quadriplegia. No more joint pain or backaches for me.

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